Debbie, founder and CEO of Hydrostasis, asked Dicewalk to make an overview video of the company’s new wearable tech. The goal was to use this video as a way to educate future investors and secure additional funding. The challenge? A limited budget and a product that hasn’t gone live yet. We took on the challenge.
-
Date:
Jan. 2022
-
Services:
Video
-
Client:
Hydrostasis
-
Website:
The Process
We started by reviewing the Hydrostasis website and social media. We did this for two reasons. One, it gets us familiar with the company. Two, it make sure our video kept the same tone they’ve been communicating to their audience.
We also worked with Debbie and her team to understand the science behind the technology. This meant reviewing any PDFs and supporting materials. Luckily, Rafal is a molecular biology major so he understood the technical principles behind Hydrostasis. Once we had all of our information, Rafal wrote a script and send it over for Debbie to review. She had a few edits. Then the fun part really began.
Hydrostasis alerts athletes when they are dehydrated. Our idea was to make the video feel like an intense training session. The easy route would be to find stock footage and stitch it together. But this kind of footage can feel impersonal and “fake.” So where/how to get real footage?
Chris made a list of the different shots we needed. Then he drove around San Diego for 2 days, scouting beaches, parks, gyms, and sports clubs - anywhere physical activity might be taking place. He asked strangers if they’d be comfortable appearing in our video. Most of them said yes! Our friends were kind enough to appear when necessary, to fill in the rest of the gaps. To stay within Debbie’s budget, we asked our friend Tony to record the narration. Finally, to give the video a feel of “working out,” we used a pulsating soundtrack, one meant to emulate the systematic sounds of running, repping, etc.
The Result
Debbie and her team absolutely LOVED the video. Hydrostasis used our work to successfully raise funds to develop their wearable technology.