Comstor was a multi-billion dollar tech distributor (that has since been acquired by Synnex). They hired Dicewalk to highlight a specific program/solution.
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Date:
Jan. 2022
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Services:
Video
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Client:
SYNNEX
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Tags:
The Process
We wanted to get away from industry jargon. In our experience, certain phrases become commonplace in an organization (see: synergy, leverage, digital transformation), but they don’t necessarily translate well to the audience. The idea here is to really understand what Comstor was trying to convey, then break it down into its most fundamental principle and build it back up in a unique way - something that's so simple even family members will understand. We also focused on creating this video in a way that is timeless too, so the style didn’t fade in a year and Comstor was forced to go through this process all over again.
Once we figured out the story that needed to be told (asking questions like: is it animated? based on stock footage? filmed onsite? etc.), we created and shared a storyboard that gave an overview of the video's tone and shots. After the Comstor team’s input, we built out the visual materials. Then we shared a first version for review. Keeping this line of communication open means there’s no unexpected surprises on the customer’s end. After receiving feedback, we re-edited the video until it met their criteria. This took about 3-4 edits.
The Result
Not only did Dicewalk create the video, but we also worked with Comstor to design the best distribution process. We highlighted which social media channels this video would be featured on, adjusted ratios for desktop and mobile, and advised on a release strategy. The result? A video that was successfully increased the usage of Comstor’s program.